Albania is the Host Country of ITB 2025

The Official Host Country of ITB Berlin 2025 is a rising destination for outdoor enthusiasts, offering diverse landscapes perfect for hiking, rafting, paragliding, and birdwatching.

Official signing of the ITB Guest of Honour 2025 contract Mirela Kumbaro, Minister of Tourism and Environment and Mario Tobias, CEO, Messe Berlin GmbH

Nature and adventure are two elements best combined in Albania. The country’s enchanting landscape, made of broad plains, verdant forests and the highest of peaks, offers endless possibilities for all nature-lovers to explore some of the most breathtaking sceneries one can imagine.

With 21.5% of its territory designated as a protected area, Albania is home to lush greenery and stunning wildlife, providing travelers with the opportunity to become one with nature and observe a diverse array of species in their natural habitats.

The Accursed Mountains (also known as the Albanian Alps) are blessed with some of the most incredible views one can imagine. The destination is popular among hikers all year round, offering the perfect escape and breath of fresh air from the hustle and bustle of the big city.

But this is not the only famous mountain range the country is known for, as it also boasts numerous other peaks scattered throughout the entire territory, such as: Tomorri, Dajti, Çika, Nёmёrçka, or Korab, with varying levels of challenges for all hikers.

Despite a notable growth in hiking in the past few years, this aspect of tourism is still fairly new, so you might need the help of a professional guide or an experienced local to guide you through the pathways

Albania’s topographic conditions provide plenty of opportunities for paragliding and related sports, to local enthusiasts and tourists as well.

One of the most famous destinations, even for international practitioners, is Llogara, located in the southern part of the country. Those who choose this spot can get a stunning view of the Albanian Riviera just beneath their feet.

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